We recently discovered a great way to attract quality fans on facebook…on a pretty small budget. We first heard about this strategy from Amy Porterfield (she’s a facebook marketing ninja!) It sounded good in theory, but we wanted to put it to the test before we shared it with you.
The results thus far…A-MAZING! (1,384 new fans in 8 days!)
Now, keep in mind, you are most likely looking to attract a much smaller audience (after all, how many sessions can you REALLY handle in a month). And, you want to stay within YOUR budget.
So, remember, it’s all about finding QUALITY fans, not a huge number of fans.
The strategy we’re discussing today: Using Facebook Like Ads.
What does this mean?
Your target audience will see their friend’s name + profile image, with a ‘Sally like ‘your business name’
Why it works? By using social proof, you can more easily attract friends of your current fans to come like your page (this is why it is important to really focus on attracting quality fans in the first place!) – but, if you have joined up on the like ladders, don’t worry – you can target the ads to they only reach people in YOUR community.
Download the ‘how to’ guide here. We’ve also created a quick video to walk-you through (as we found it a wee bit confusing at first!)
If you are completely new to facebook advertising, you might want to get a quick overview here.
Of course, we highly recommend ensuring you have a strategy on place for getting these new fans to sign up for your enews! (don’t have an enews set up yet?) Check out the newsletters made easy section!